Marketeer, who is your real customer?

Marketeer, who is your real customer?

Yesterday I was having a light chat with my 11 year old nephew about a food delicacy. And he instantly asked me, when did you last had a pizza and how much have you paid for it ! It took me a moment to think and he rather uninterruptedly told me, i used Magic Pin to get the discount and some time free pizza.

I was about to asked him, how the app works and as with any young mind of today’s time – lack of attention span, he instantly hooked on to his Jio’s Feature Phone and start watching a video. I asked him what is he watching – here came the response, learning techniques to become Pro in PUBG on YouTube.

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PUBG, what is it? Here comes a quick response, it’s a game uncle which you can play on mobile as well as PC. The best part is you can play along with people across the globe.

…. Marketeers must have taken a lot of pain to promote a food discounting app, selling Jio Phones, promoting a YouTube channel and a mobile game. On top of it, they must have had a long discussion on who is their user and who is their customers and you could be an influencer for them online.

And here I am with a 11 year old toddler, who not just influenced me but ensured that I have download 2 apps on my phone and start looking more in the Jio feature phone.

The conversation left me with a question, whom should the brand communicate with?


 

This article was shared by LetzGain Pro+ member “Business Karma Marketing Solutions” – They are a marketing agency helping hundreds of customers promote their products or services. You can connect with them at : https://www.letzgain.com/business-karma-solutions-llp


 

Similarity between Buying A Car and joining Business Referral Group

When one is trying to buy a new Car, the interest is to

Use the Car to commute from one point to another on regular basis

When one is considering joining a paid Business Referral Group, the interest is to

Use the Group to get business from current level to one level up!

If you buy a car and never drive/use the Car will you get any value or Return on Investment (ROI) from it?

Probably not unless you have bought Car with the objective of parking it in your home :)

Same way being part of Business Referral Group will not give you any value unless you actively participate in the group. You know that you have not become part of this group to have its logo on your business card, that has very less value.

The more kilometers we drive the Car the better ROI we get from Car purchase.

Same way more active we remain in Giving Business Referrals, Connects and Knowledge in our Group the more ROI we get in terms of Opportunities, Knowledge and Connects.

So please remember this analogy to get maximum out of any Business Referral Group (Networking Club) that you are part of.


About LetzGain Business Referral Groups:

LetzGain is already grown to 11 Power Circles (Business Referral Groups) who are actively sharing hundreds of opportunities, connects with each other, and closed deals from few thousands to 100+ Crores within the Group members.

LetzGain is on a mission to unite 10,000 business owners through 100 Power Circles by end of 2019.

Each of the LetzGain Power Circles have dedicated Success Managers who ensure maximum referral sharing and closure among the members.

Experience this difference, apply using below link

Apply for LetzGain Power Circle Membership