Marketeer, who is your real customer?
Yesterday I was having a light chat with my 11 year old nephew about a food delicacy. And he instantly asked me, when did you last had a pizza and how much have you paid for it ! It took me a moment to think and he rather uninterruptedly told me, i used Magic Pin to get the discount and some time free pizza.
I was about to asked him, how the app works and as with any young mind of today’s time – lack of attention span, he instantly hooked on to his Jio’s Feature Phone and start watching a video. I asked him what is he watching – here came the response, learning techniques to become Pro in PUBG on YouTube.
PUBG, what is it? Here comes a quick response, it’s a game uncle which you can play on mobile as well as PC. The best part is you can play along with people across the globe.
…. Marketeers must have taken a lot of pain to promote a food discounting app, selling Jio Phones, promoting a YouTube channel and a mobile game. On top of it, they must have had a long discussion on who is their user and who is their customers and you could be an influencer for them online.
And here I am with a 11 year old toddler, who not just influenced me but ensured that I have download 2 apps on my phone and start looking more in the Jio feature phone.
The conversation left me with a question, whom should the brand communicate with?
This article was shared by LetzGain Pro+ member “Business Karma Marketing Solutions” – They are a marketing agency helping hundreds of customers promote their products or services. You can connect with them at : https://www.letzgain.com/business-karma-solutions-llp