How listening to customers completely changed the sales pitch for a cup branding agency?

Learn how customer insights were used by New Age Media, Branding Agency Gingercup to take  business to next Level.

Owing to the British lifestyle during the industrial revolution, tea culture has become an important part of a workplace. A tea break at a corporate office is a much-needed break employees take to unburden themselves from the stresses of contemporary life. After water, tea is the most consumed beverage across the world.

GingerCup as a cup branding agency, we executed a large number of campaigns. Every campaign was always looked at as an opportunity to advertise a brand’s objective. We saw it as a moment when facility managers would use our paper cups for its intended purpose and nothing beyond that. Essentially we thought that we were saving the money of buying paper cups for them.

However, after almost being 2 years in the market, we received the most important feedback that completely changed the marketing and sales pitch for us! The feedback was from Sumit Aggarwal, facility manager at a reputed company, changed our outlook towards our campaigns. He told us how people would look forward to receiving our paper cups during tea breaks. From fun and laughter to cheer and excitement, he said that tea breaks witnessed a boatload of emotions.

Owing to this game changing feedback, we decided to alter our sales pitch which we distributed to facility managers of other corporate offices. We told them how our company was catalyst in lightening the mood during boring office tea breaks and refreshing employees to take on the rest of the day’s tasks. Having interacted with a large number of people from different walks of life during our campaigns, we made some key observations and learnings.

We believe that in a business, a client’s opinion is paramount. You need to listen to them carefully and network with them as much as you can. If you are able to strike the right chords within the target group, half the battle is won. Listening to our clients definitely scripted our journey to success.


This article was shared by LetzGain Pro+ member “Gingercup” – They are  branding agency which takes your brand through a network of 800+ corporate customers, 1100+ Colleges, 6 Airlines and 40 Premium Trains through mediums like paper cups. You can connect with them at :

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