The RICHEST people in the world LOOK FOR & BUILD NETWORK everyone else looks for WORK – Robert Kiyosaki
What I’ve discovered over time is that there is real power in the ability to build rapport and create long-lasting bonds through effective business networking. There was a time when I felt networking was tough although I knew the utility in business networking, I ignored it. I am sure many of us go through this phase.
Although many of us don’t enjoy networking it is an effective strategy for growing a business. It allows us to met other like minded entrepreneurs who may be a great fit to work together. It may be quit daunting to walk into a room where you don’t know anyone and you are suppose to mix and mingle with everyone. There are so many clients of mine who tell me they don’t like networking, you may not love networking but it is necessary for your business.
I am going to share 3 easy tips to help you network like a celebrity.
1. Shift your Mindset: Next time you go to a networking event act as though you are the host of the event, by doing this you are going to make yourself more
comfortable…WHY because if you are the host of the event it becomes your job to
make others welcome you need to talk to them. Imagine if its your party what would you do? If you don’t want to go to a big group stay in the room and find someone else who might look more uncomfortable then you. Begin conversation with them they are going to love it if you walked up to them and you never know you might make this a really good conversation. So shift your mindset from a participant to a HOST.
2. Make the Conversation about them: Let me ask you what is everyone favorite topic…it’s themselves, so when you start talking to people may be they ask “what do you do” sure tell them what you do but then shift it to asking more about them. People like to talk about themselves make the conversation all about them. It does not have to be strictly business talk to begin with. Talk to them how they got to the event, who else do they they know there, are they a part of the organizing team, you can even compliment them on something you recognise about them e.g the glasses, the bag etc., but remember nothing on the looks please. This will help you to put the person and yourself at easy and then communication will go naturally, after a while when you have build a rapport get to business.
3. Follow Up: Most people go for networking event take a lot of business cards and don’t do anything with them, or the put it into their mailing list and create junk mails for people who might not be even interested in looking at their mails. The better way to do this is to send a personal note over a mail referring to your meeting in the network event. Now that you know a person face to face connect with them on Social media such as LetzGain, Facebook, LinkedIn, Twitter etc this way you just get to know a little more about the person. You can even google them…Yes google them, may be they have appeared in some article or they have written some article make it a point to go and like it you can show them some acknowledgement by liking, commenting or sharing the same. Find some unique way to connect with the person further so that you stand out from the rest of the people who could have met them at the event.
Networking isn’t always fun but it is good for business. It is such an incredible way to build your business, meet new people, collaborate and if not they might be able to help you in some other way or may be you can provide value in their life as well.
So get out their and start networking.
This article is written by LetzGain Pro+ Member Tejaswini Pisal (Zest Transformation) part of Pune Champions Circle of LetzGain. Here is link to her LetzGain profile to reach her.
Zest Transformation, Pune on LetzGain
Thanks to your kind support and love, LetzGain now has more than 1 lakh business owners and daily hundreds of new members are joining LetzGain Network.
For the business owners who understand that networking delivers long term Gains, LetzGain is (the largest) Business Networking platform in India with more than 1 lac business owners who systematically generate thousands of opportunities by referring their requirements, contacts and knowledge for each other.
Unlike traditional business networks, LetzGain provides the most Productive Business Networking experience through the powerful combination of Web, Mobile apps and in person meetings(LetzMeet)
LetzGain apps and meetings, rapidly improve speed of exchanging business opportunities and you expand your business network with ease. The system is designed to continuously help your improve your networking skills.
We look forward to serving more and more Businesses, Letz join hands and create more Gains for all of us!
In the above Image there are four generic strategies to expand your user base or customer base. Let’s go through one by one
P3: Increase Awareness
Easiest strategy we all can think of easily to grow awareness about our product/service or business among targeted market. Awareness is typically grown using advertising and if you can manage advertising to deliver great ROI for you then this strategy will help you grow your business.
Typically businesses get listed on Online Directories, Advertise on online/offline media.
Other way to grow Awareness is through referrals. Your spend on referral marketing can be far more effective and deliver higher ROI than Advertising spends, especially for small and medium businesses.
P2: Improve Positioning
You can improve people who are more likely to buy from you by simply positioning your business for a particular niche or segment for whom you are not targeting right now. This will be especially effective if you can come up with customized message or offer for that segment. For example a Real Estate consultant can specifically specialize in office rental deals and customize a package for technology startups. The consultant would be able add new types of customers to existing customer base.
P1: New Sales Channels
You will be able to serve Customers whom you are not available to serve right now because you do not have a sales channel to reach them, if you invest in developing new sales channel for yourself it will be a great differentiator for you and help you grow a lot. But building new channels requires long term commitment and sometimes capital. However there may be innovative ways to distribute your products and services which may help you grow more than others.
P0: Grow Scope of Product/Service
You will be able to sometimes grow Total Available Market by expanding scope of the category. Finding new uses for your product/Services or by helping existing customers by launching some additional value added services. Like a Real Estate Agent tying up with Packers and Movers is able to offer rental solution as well as earn some additional revenue by referring Packers and Movers in the network.
On LetzGain Business Networking App you will find partners, consultants, collaborators for implementing all these four strategies.
Good Luck, Letz Keep Growing!
Listed below are some key elements of LetzGain Philosophy. Understand them well to get maximum out of LetzGain and Business Networking in general.
Be Result Oriented:
LetzGain members focuses on delivering results for each other.
All the content and activities in LetzGain are action oriented.
Requirements, Ads on LetzGain goes through lot of quality checks.
LetzGain provides automation for you to discover higher quality leads and bids on your purchase requirements.
“ Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities. “ Michele Jennae
Focus on Long Term Relations:
LetzGain members believes in building long term relationships that create tremendous value through exchange of knowledge, referrals and contacts.
If you want 1 year of prosperity, grow grain. If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people. Chinese Proverb
Take Initiative to HELP:
Every LetzGain member proactively finds opportunities to help other LetzGain members by sharing knowledge, referrals, contacts and at times resources. We are one family and we need to ensure that all of us grow together in our endeavors.
The successful net-workers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s needs ahead of their own. Bob Burg
Givers Win Always:
LetzGain system and activities are ALWAYS designed in a way that Givers get maximum win in LetzGain. For example those who share maximum referrals in community or invite lot of quality business owners on platform always get more visibility in system through various features. They also get more time to present in LetzMeet Events.
“A really important part of networking is actually about what you bring to the table-not just what you want to get out of it. Contribution is a big part of networking success. Gina Romero