Here is how ‘Business Networking’ can do the Magic for you!

amazing benefits of_Business Networking_(1)Nurturing an idea and curating it into a thriving business is not an easy task. It might take years to take your business to the desired heights and the competition or the challenges may still be daunting. Committing yourself to a business is lifetime devotion and requires an inextinguishable drive. This is what forms the threshold of a successful business career and here is where a ‘healthy business network’ starts working like a Magic Wand. Many people think that networking is only about contacts and a way to reach potential customers but this is just a myth.

Networking is an all-encompassing aspect that can bring the best out of you, especially by connecting you with like-minded people.

A network, where there are shared goals, complementing ideas and mutual enthusiasm, such network can be the breeding ground for flourishing businesses. A business network can thus be rightly called the lifeline of any business. Here are some of the other incredible benefits a business network:

  • Hallmark Your Business With Leads :

Yes, I did mention that this is not the only benefit of networking but this is pretty much one of the primary benefits of networking. No matter what the hallmarks of a business are, if there aren’t enough leads to let the business to its full potential, then there isn’t much you can do with the other hallmarks of the business. Also, the references generated through networking are usually of high worth. Most of the referrals are pre-qualified. The business owner has then just to follow up on the referrals and convert them into to patrons. So, generally the business gets high quality references from networking as compared to other forms of lead generation and references work a great deal in designing pretty business scenarios.

  • Guidance is Always Around  

How often we face scenarios in business as well in real lives wherein we feel the need to ask questions and get relevant answers. In business, guidance is not just one of the tools but a necessity. If as a business owner you are empowered with a great network, them invaluable guidance is always around. You can learn from other’s experiences and evolve as a businessman/businesswoman or even as a person.

  • Confidence Generation

Networking on a regular basis, talking to different people about product and services increases the self-confidence of the business builder. The confidence generated is very much essential to take the enterprise ahead. Confidence makes the owner talk to unknown people or potential customers as the business is dependent on interacting with people and making acquaintances.

  • Sprouting Sources of New information:

Mostly, running successful business depends on how informed you are. Information is everywhere and the only way you can make a difference is by exploring generally unavailable yet phenomenally useful information. And the best way to let information flow seamlessly and travel to you is by maintaining a flexible business network.

Business networking

Networking is a perfect occasion to swap over knowledge, learn about the business techniques of your peers and stay abreast of the latest industry developments. An extensive network of knowledgeable, interconnected contacts means broader access to new and valuable information.

  • Bright ideas:

Networking can be a brilliant resource of new outlook and ideas. Exchanging information on challenges, practices and objectives is another key benefit of networking.  It helps gaining fresh insights that may be not thought of. Also giving out innovative and helpful thoughts to fellow members to solve their set of problems is a brilliant way to showcase as a problem solver.

  • A BRAND New Image:

Today, no matter that domain your business belongs to, you are bound to face competition. However, there is one way to surpass the competition and march ahead and that comes with branding, when your business becomes synonymous with a set of values and a set of quality standards.

Networking helps a great deal is creating a brand out of a business as mostly the people in your network will be opinion makers and once you are able to effectively communicate your business’s brand image to them, they will be able to help that image flourish by word of mouth. A business network gives such a holistic makeover to your business that it won’t be wrong today that truly,

“Your network is your Net worth.”

Promoting and fostering relations with the contacts is certainly beneficial for both. It not only widens the professional approach but also gains easy access to beneficial opportunities.

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Author: Mr. Sameer Gudhate

All the Business Women Out There – Without Networking it’s NOTworking

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So, by the time you become a woman entrepreneur or an SME owner, there are so many challenges already surpassed that you tend to ignore one of the most substantial and sustainable aspects of a thriving business – Strategic Networking. Notice, that we didn’t merely mention networking but strategic networking aimed at unleashing the potential of your business.
For a woman, striking the balance has always been a concern and squeezing out time for something that falls vaguely between work and leisure is blatantly ignored. However, you might be surprised to know that networking can be one of the most fruitful things you can do in order to achieve more as well as have a better work-life balance.

  • You are Too Comfortable:

Women business networking Deny it or agree with it, but the fact is that a woman has too many factors telling her that she has achieved enough. It’s her husband, her kids or her biological clock that tends to need her more than her business does.
And this is where the woman herself starts getting comfortable and grand life goals translates to seemingly realistic goals that would not drive her too much away from the family life. Here is where networking can reignite that ambition and help you drive your business to its potential.

  • It’s difficult to make it a woman’s world:

We have come a long way from the chauvinistic saying ‘It’s a man’s world’. Yet, when it comes to handling a business and maintaining business relations, women need to prove themselves more emphatically than men. Networking doesn’t just open the doors for learning more but also becomes a platform for a woman to prove her mettle.

  • Networking can be your baby’s nanny:

Ok. Not technically but in a way, networking makes you more resourceful as a businesswoman. This is the most dangerous myth to believe that networking consumes time. On the contrary, networking is all about empowering yourself and making business easier and swifter for you. When you are equipped with the network of right people, you are most likely to spend much less time on trivial things, the time that you can spend with your family and kids.

  • It stimulates creativity:

Women business networking Don’t ever think that your job as a woman is to keep running around looking after everything from your business to your family. Women tend to over pressurize themselves and this may strangle their creativity and ability to venture beyond the usual for their business. Networking, while an efficient business tool is also a great way to enhance your personality and rejuvenate your creativity. Connecting with like-minded people or people with the same background and industry, help in a great way to bring fresh perspective!

“The thing women have yet to learn is nobody gives you power. You just take it.” – Roseanne Barr

Today, India is on the threshold of unleashing phenomenal potential from MSMEs and the contribution of women is significant. Today, the share of enterprises led by women, in the entire MSME manufacturing industry is close to 18.5%. This is just a nascent growth story and every daunting and powerful business woman out there deserves to be a part of this story.

Network more and kick some ass!

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