All the Business Women Out There – Without Networking it’s NOTworking

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So, by the time you become a woman entrepreneur or an SME owner, there are so many challenges already surpassed that you tend to ignore one of the most substantial and sustainable aspects of a thriving business – Strategic Networking. Notice, that we didn’t merely mention networking but strategic networking aimed at unleashing the potential of your business.
For a woman, striking the balance has always been a concern and squeezing out time for something that falls vaguely between work and leisure is blatantly ignored. However, you might be surprised to know that networking can be one of the most fruitful things you can do in order to achieve more as well as have a better work-life balance.

  • You are Too Comfortable:

Women business networking Deny it or agree with it, but the fact is that a woman has too many factors telling her that she has achieved enough. It’s her husband, her kids or her biological clock that tends to need her more than her business does.
And this is where the woman herself starts getting comfortable and grand life goals translates to seemingly realistic goals that would not drive her too much away from the family life. Here is where networking can reignite that ambition and help you drive your business to its potential.

  • It’s difficult to make it a woman’s world:

We have come a long way from the chauvinistic saying ‘It’s a man’s world’. Yet, when it comes to handling a business and maintaining business relations, women need to prove themselves more emphatically than men. Networking doesn’t just open the doors for learning more but also becomes a platform for a woman to prove her mettle.

  • Networking can be your baby’s nanny:

Ok. Not technically but in a way, networking makes you more resourceful as a businesswoman. This is the most dangerous myth to believe that networking consumes time. On the contrary, networking is all about empowering yourself and making business easier and swifter for you. When you are equipped with the network of right people, you are most likely to spend much less time on trivial things, the time that you can spend with your family and kids.

  • It stimulates creativity:

Women business networking Don’t ever think that your job as a woman is to keep running around looking after everything from your business to your family. Women tend to over pressurize themselves and this may strangle their creativity and ability to venture beyond the usual for their business. Networking, while an efficient business tool is also a great way to enhance your personality and rejuvenate your creativity. Connecting with like-minded people or people with the same background and industry, help in a great way to bring fresh perspective!

“The thing women have yet to learn is nobody gives you power. You just take it.” – Roseanne Barr

Today, India is on the threshold of unleashing phenomenal potential from MSMEs and the contribution of women is significant. Today, the share of enterprises led by women, in the entire MSME manufacturing industry is close to 18.5%. This is just a nascent growth story and every daunting and powerful business woman out there deserves to be a part of this story.

Network more and kick some ass!

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What Exactly is Business Networking? Know & grow!

What exactly is _Business Networking_(1)

Entrepreneurs are passionate about what they build. They are of the belief that whatever they are building, customers will come and buy it. But, in the present days, only hope is not enough to get a customer buy your products or services. New marketing strategies are continuously required if the business needs to expand. Marketing brings in leads, which are converted into sales.

But for freelancers, consultants or small business owners, the major area of concern is high marketing spends for lead generation and the low return on investment (ROI) because lack of proper understanding of effective marketing. SMEs have very limited cash or resources and there is always a fear that ineffective strategies will waste significant time and resources. In this situation, Business Networking is the first and best step forward for a business owner!

Business networking is nothing but an effectual low-cost marketing method for developing sales opportunities and contacts.

In other words Business networking is leveraging your business and personal relations and associations to bring you a regular supply of new business. Networking is generally done either face-to-face at meetings and gatherings. These days people experiment with Facebook and Whatsapp for creating business groups mainly because there is no platform specifically built for business networking.

The important reason why people believe is networking is that is offers a direct access or way to reach decision-makers. The same is very difficult using traditional advertising and marketing methods. Apart from that, networking comes with an added benefit of recommendation and personal introduction, which are always very helpful for building business opportunities

For many, Networking might be just showing up at networking functions, shaking a lot of hands and collecting a bunch of cards. These days there are lots of networking platforms available. Many people might even be attending those But, unfortunately, very few know how to network effectively.

Networking is more than just getting out and meeting people.

Networking is a programmed and controlled plan to meet people who can be the clients or can introduce the entrepreneurs to people in their knowledge to do business. Networking a business is to work on self and the enterprise. The key to effective networking is doing something different and specific on each opportunity that is focused on building or leveraging relationships for business growth.

With the advent of several new technologies, business networking can also be done virtually through the use of online Business Networking sites.

The online medium may have the extra benefit of being able to network and connect with global members as well as local.

Networking in short is a creative and productive way to build relationship and business in general. To succeed you must continually connect with new people, cultivate promising relationships and leverage your network. It will be always an ongoing and long term method, but can be very effective.

For networking to work, it requires to go beyond the comfort zone, challenge self and becoming proactive.

 

 


Guest Author:

Sameer Gudhate

“Great things need not always come in small packages. Standing tall 6.2 and equally BIG, with his well maintained, salt and pepper beard is the standing proof that at the age of 39 he has come long way in terms of experience. With 14 years of experience in Advertising, Branding and Marketing writing to him comes naturally. His long experience in Marketing makes him understand the power of content absolutely.”

Contact Sameer:  samgudhate@gmail.com